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Jordan Fly Wade – Officially Unveiled

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“This lightweight performance shoe complements my style of play on the court and will help elevate my game during the playoffs.”

Today in Miami, Jordan Brand officially unveiled their first signature sneaker for Miami Heat’s Dwayne Wade: the Jordan Fly Wade, designed by Mark Smith, Jordan Creative Director, and Tom Luedecke, Jordan Senior Footwear Designer. Weighing in at only 13 ounces, the Jordan Fly Wade is the lightest Jordan Brand basketball sneaker to date. While light weight, the sneaker does not sacrifice on the technology which includes a full-length Phylon midsole, a asymmetrical collar for optimal performance on the court, Nike Zoom unit in the forefoot, Max Air unit in the heel and an internal 3/4 bootie rounding out some of the note worthy specs. With the playoffs fast approaching, the new Jordan Fly Wade is Jordan Brand’s answer to Dwayne Wade’s post season drive to the finals so keep an eye out on Mr. Wade’s performance and feet over the next few weeks. Dwayne Wade is the third hand-chosen (by Michael Jordan) Team Jordan Athlete to receive a signature sneaker under Jordan Brand, the other two, Chris Paul and Derek Jeter. The first two colorways of the Jordan Fly Wade will be available in the U.S. on Thursday, May 5, 2011 and in China on Saturday, May 7, 2011 for a suggested retail price of $140.  In addition, the Jordan Fly Wade will be available for NikeiD customization on Sunday, May 29, 2011. The final two colorways will be available in June.

Take a look below for additional photos and specs…

Technology Features:


– Combination of lightweight synthetic leather and engineered textile on the upper provide lightweight support and stability for peak performance on the court

– Perforations on the quarter panel enhance ventilation and breathability

– Laminate TPU and no-sew construction provides lightweight support and durability

– Internal 3/4 bootie construction for comfort

– Asymmetrical Collar cut lower on the lateral side and higher on the medial side to allow for optimal support and range of motion in the ankle

– Strategically placed notches along the eyestays allow flexibility and lock down the foot for a better fit


– External TPU midfoot shank plate provides torsional rigidity for quick cuts on the court

– Full length Phylon midsole provides lightweight cushioning and a comfortable ride

– Nike Zoom unit in the forefoot for lightweight and responsive cushioning

– Max Air unit in the heel for maximum impact protection


– Elephant crackle pattern on the outsole provides excellent multidirectional traction on the court

– Vertical flex grooves on the forefoot allows the foot to flex from side to side when making quick cuts

– Rotational traction pattern on the medial forefoot for easy pivoting and multidirectional movement

– Solid rubber outsole provides traction for a variety of surfaces

Design Elements

– Classic Jordan elephant crackle pattern on the outsole

– New Jordan DWade logo on the tongue

– Solid rubber outsole for a unique look