Let the war of the featherweights begin! With its sight set on regaining momentum in the field of professional sports, adidas announced today the new adiZero Crazy Light in New York City. Flanked by dignitaries and guests, executives at adidas boldly proclaimed the adiZero Crazy Light to be the lightest basketball sneakers on the market. Coming in at only 9.8 ounces, or about 15% lighter to its nearest competitors, it took both adidas Innovation Team and adidas Basketball Design two years to perfect the equation. To feature breakthrough technologies - SPRINTWEB, an overlay support structure at less than 1mm in thickness, to the SPRINTFRAME, an external heel counter for motion control. In addition, tried and true TORSION SYSTEM for independent movements between forefoot and heel, along with a translucent nylon upper to reduce additional weight while provide a 360-degree breathability.
To debut with Derrick Rose and other adidas Basketball players during the NBA Playoffs starting June 3rd, the adiZero Crazy Light will come in 4 notable colorways: sharp blue/white, black/red/white, grey/white/neon green and red/white. A second roll out will take place around September 2011 with 6 team coordinating colorways. Along with its push into pro-basketball, adidas will be doubling its effort this year in the field of football and soccer as well. Plenty of news to come in the near future from the brand with 3 stripes.
ADIDAS LAUNCHES THE LIGHTEST SHOE IN BASKETBALL
New adiZero Crazy Light to debut during NBA Playoffs on Derrick Rose and others
NEW YORK (April 14, 2011) adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball. At 9.8 ounces, the revolutionary adiZero Crazy Light sets a new standard for basketball footwear at more than 15 percent lighter than the nearest competitor1 to help players be faster to improve performance on the court. The adiZero Crazy Light basketball shoe now gives adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).
"Lighter footwear makes you faster and speed dominates on the basketball court," said Derrick Rose, two-time NBA All-Star of the top-seeded Chicago Bulls. "The adiZero Crazy Light is the lightest basketball shoe I've ever worn and it will no doubt make me faster on the court for our playoff run."
"No other basketball shoe compares to the new adiZero Crazy Light and it's a shoe that will revolutionize the game," said Lawrence Norman, adidas Vice President of Global Basketball. "The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court. From the NBA's best to pick-up games across the world, players are asking for light footwear to help them become one step quicker - and the adiZero Crazy Light delivers this in a way like no shoe in history."
adiZero Crazy Light Technology More than two years in the making, the adidas Innovation Team (aIT) and adidas Basketball Design developed the adiZero Crazy Light from the canvas of a bare foot to ensure every part of the shoe serves a vital performance function. Only lightweight, highly flexible and durable materials were selected to create the lightest shoe in basketball.
"We wanted to build the ultimate shoe for the ultimate basketball player, and research has clearly shown that a lighter shoe will provide better performance," said Griff Wilson, senior developer, adidas Innovation Team. "The key is to provide the support and cushioning of a traditional basketball shoe in a super lightweight construction. The Crazy Light, the culmination of two years of design, research, and testing, is the lightest shoe in the market by nearly two ounces and will give basketball players an advantage over the competition."
The adiZero Crazy Light features a revolutionary new SPRINTWEB exoskeleton upper less than 1mm thick and seamlessly bonded to a nylon textile base to significantly reduce weight and provide increased support and strength. The web layout of the materials provides vertical and horizontal strength to give players optimum support for any cutting motion.
The SPRINTFRAME external heel counter and TORSION SYSTEM are bonded together to allow maximum weight reduction, energy return and motion control. Each lace eyelet is load bearing and has a corresponding web spar to support players during hard cuts. The upper is made with translucent nylon to further decrease weight and give players nearly 360 degrees of ventilated comfort.
The adiZero Crazy Light traction system has varied engineered thickness to ensure maximum grip in high wear perimeter zones, and less thickness and weight in low perimeter zones like the midfoot. It also features longitudinal grooves in the heel and forefoot to provide support during extreme forefoot cuts.
The adiZero Crazy Light will be available June 3 in four colorways for $130 including sharp blue/white, black/red/white, grey/white/neon green and red/white. It will roll out in six additional team colorways through September and will be available at Foot Locker, Eastbay and www.shopadidas.com.
About adidas Basketballâ€¨adidas has been providing innovative products for the world's best athletes for more than 50 years, from past legends to today's superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.