One interesting side note that Ari Gold and John Ellis, both fictional Hollywood big-shots from the television series Entourage, unequivocal endorsements of AUDEMARS PIGUET. One of Entourage's biggest fan, LeBron James, just named to be the AUDEMARS PIGUET's new brand ambassador . While all involved parties issued reassurance that its pure coincidence, it does make you wonder the fun notion of "life imitates art" as the 2-time NBA MVP, along with Philippe Merk, AUDEMARS PIGUET's CEO, and Francois-Henry Bennahmias, President of AP North America, celebrated James' induction to the respected watchmaker's roster. Joined by fellow Miami Heat's teammates Chris Bosh, Juwan Howard, along with former New York Mets Mike Piazza, over 200 guests gathered at SoHo Beach House in Miami with music provided DJ Cassidy, singer Rae, and a surprise performance by songwriter Craig David earlier this month. Additionally, AUDEMARS PIGUET announced plans to create special collaboration timepiece with all proceeds going to the LeBron James Family Foundation. In the meantime, James will appear in multiple advertising campaign with AP during the NBA Playoffs.