With a prerequisite announcement on emergency exit locations, a stark reminder of the March 11th Earthquake & Tsunami, Sony kicked off its technology briefing with gathered reporters in Tokyo early this morning. Along with several communiqué on the earthquake's impact and Sony's recovery efforts, Kunimasa Suzuki, the company's Deputy President of Sony Computer Division unveiled not one but two tablet devices the Sony S1 and Sony S2. Still in its development stages, the S1 (codenamed) will include a 9.4-inch display with a slight elliptical form factor for better grip. But the most unique design goes to the S2, made of two 5.5-inch displays that close together into an easy to carry form, similar to that of Nintendo DS dual-screen. To be quipped with rear and front facing cameras, Wi-Fi, 3G, and 4G cellular connectivity, both will also be the first few tablets to run the new Android 3.0 OS by Google, a contender to overthrow the dominance of Apple iOS in popularity. Other unique features include a remote application that will control all Sony BRAVIA A/V electronics and DLNA for wireless linkup of music and/or video onto large screen televisions and wireless speakers. Though it was an early proponent of e-book readers, Sony subsequently lost market shares to cheaper variants, like Kindle from Amazon.com, and enriched feature tablets, like the Apple iPad 2. Despite of these setbacks, the company boldly announced its goal to become the #2 tablet device provider by the year 2012. Information on availability and release dates in the coming months.
Sony Announces Optimally Designed "Sony Tablet" with Android 3.0 that Complements Network Services for an Immersive Entertainment Experience
26 April 2011
Also strengthening VAIO in expanding PC markets
Sony Corporation ("Sony"), announces "Sony Tablet" that delivers the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename) which is optimized for rich media entertainment and S2 (codename) which is ideal for mobile communication and entertainment. "Sony Tablet" will become available in the global market starting in fall 2011.
"Sony Tablet" is equipped with the latest Android 3.0 which is designed for devices with larger screen sizes, particularly tablets. Both tablets are WiFi and WAN (3G/4G) compatible and users can not only browse the internet or check e-mail but they can also smoothly access digital content including videos, games and books through Sony's premium network services and more, on-the-go at any time.
S1 has a 9.4-inch display for enjoying the web and rich content on a large screen. Its off-center of gravity design realizes stability and ease of grip as well as a sense of stability and lightness, offering comfortable use for hours.
S2 has two 5.5-inch displays that can be folded for easy portability. In contrast to existing tablets, its unprecedented dual screen presentation and usability allows its displays to be combined and used as a large screen or for different functions such as playing video on one screen while showing control buttons on the other.
""Sony Tablet' delivers an entertainment experience where users can enjoy cloud-based services on-the-go at any time. We're aiming to create a new lifestyle by integrating consumer hardware, including "Sony Tablet' with content and network," said Kunimasa Suzuki, Corporate Executive, SVP, and Deputy President of Consumer Products & Services Group.
"Android 3.0 is a new version of the Android platform with a new holographic user interface that is designed from the ground up for devices with larger screen sizes, particularly tablets. I'm excited about "Sony Tablet" as it will further spur the development of applications and network offerings which users are looking for." said Andy Rubin, Senior Vice President, Mobile, Google Inc.
Also, in the mobile computing category, the market for PCs which realize high productivity is expected to steadily grow, particularly in emerging markets. Therefore, Sony will also remain committed to strengthening its VAIO brand and introduce increasingly compelling products which offer new value propositions to the market.
"Sony Tablet" features:
â– Designed for portability and intuitive gripping
With its off-center of gravity form factor, the 9.4-inch S1 offers stability and a sense of lightness, offering comfortable use for hours.
The dual screen S2 comes with two 5.5-inch displays which can be used together as one large screen to browse websites and more. They can also be used for different functions as users can watch a video on one screen and input commands on the other, or check email on one screen and use the other as a soft keyboard.
â– Seamless Usability and Performance
Through Sony's knowhow for combining hardware and software, "Sony Tablet" realizes optimal usability and performance. Because of Sony's rapid response technologies, users can perform smooth, quick touch-screen operations and enjoy fast and efficient website loading. The keyboard arrangement is also optimized for the large screen, making email and SNS communication a breeze.
â– Rich entertainment experiences through various network services
Through Qriocity1 music and video services, users can enjoy rich video and music content. Also, through PlayStation®Suite, users can immerse themselves in high quality first generation PlayStation® titles. Additionally, users can easily download ebook content from Readerâ„¢Store2 and use both tablets as digital reading devices. The integration with various services allows users to take their entertainment experiences on-the-go. Furthermore, "Sony Tablet" is equipped with functionality that organizes content for easy access.
â– Remote access functionality with AV devices
Through "Sony Tablet", users can control home entertainment devices as well as enjoy content in new ways. S1 uses infrared technology and works as universal remote controls for a variety of AV devices starting with . Users can perform functions like turning on their TVs, changing the channel and adjusting the volume. Also, through DLNA functionality on "Sony Tablet", users can "throw" personal content to large screen televisions or music to wireless speakers.