In welcoming the official start of summer 2011, Freshness partnered with influential retailer UNION LA and beer maker Heineken for Heineken 100 Project. Ingeniously packaged, the t-shirts which marked the collaboration are each shrink-wrapped into the form of a Heineken beer bottle. To further the sense of authenticity, the tees are placed in a 6-pack carrying case. Unfortunately, only one hundred of these packs have been made and will only be sent to members of the Heineken 100.