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Freshness Presents: The Three Kings - Part 1

Nearly three decades after Rev Run first started smashing the hip-hop charts and setting precedents for the rest of the rap world to follow as a member of Run DMC, he has remained a relevant figure and a powerful brand. In this exclusive Freshness mini-documentary, we follow the rise of Rev Run and the devoted team members that helped him get to where he is today. Rev Run, Rasheed Young, and Solomon Dabah, are "The Three Kings", the men who were there from the ground up in building the Run Athletics empire. This two part series delves into the lasting business partnerships that helped turn these New Yorkers into moguls.

Stay tuned for Part 2 of The Three Kings...