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adidas adiZero Crazy Light VS. The "Other Guy" - Round 1 | Video

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When people look back at the summer of 2011, they will remember it as the "Battle Between The Lightweights". Its obvious the global appetite for athletic goods and active lifestyle have grown a hundred fold since 1970s. And so have the stakes for the largest competitors. With near limitless marketing capitals and inexhaustibly active litigation teams, the titans of the industry have fought for their shares of the pie with lawsuits and sarcastic advertisements. There was the Nike Air Pressure and Reebok Pump controversy for much of the 1990s. adidas took place of Reebok after their merger in 2005 and continued the tradition when Nike introduced its Shox technology and adidas with its Bounce. Passing on that torch this year, the new adidas adiZero Crazy Light will take on Nike Hyperdunk. At only 9.8 ounces, its quite certain adiZero Crazy Light overtook Hyperdunk's reign. But to put it in a literal context, this new ad shows portion of the Hyperdunk "chopped" off by a Samurai sword in order to achieve the same 9.8 ounces. Tauntingly simple marketing ploy, however, will it be effective? adidas is asking you to be judge. Simply log onto the adidas Basketball Facebook page to vote for the next round of comparison. To test out the actual differences, the adidas adiZero Crazy Light will be in store next week on June 3rd.