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New Era Tokyo - Promotional Video

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Earlier this year, New Era opened its first flagship store in Japan, New Era Tokyo, and it is located in the trend setting district of Harajuku. To translate the versatility of the headwear brand, a promotional video was produced showcasing a glimpse into the lives of three different individuals. The camera follows a fashionable girl, a dapper man and a skateboarder on the way to the New Era Tokyo store. At the same time the video outlines the steam cleaning service that is available to New Era cap owners in the store, which is free of charge.

New Era Tokyo
3-20-9 Jingumae | Map
Shibuya-ku, Tokyo