What is bright blue with pink highlights and dishing out the latest sports wear delights? Certainly not your average ice cream truck... Introducing the Nike Sportswear Ice Cream Truck, a mobile platform to serve the Big Apple with new delectable from Nike Sportswear's Summer 2011 Collection. A part of the new "Always On" campaign, it along with enticing treats, will travel to various locations starting this Friday, June 24th, till August. To follow the where about and its location at all time, simply visit nikesportswear.com or on Twitter @nikesportswear. More details to follow soon.