Marketing and merchandizing have gone beyond the realm of tradition in recent times as almost most high profile film release is accompanied by collaborative products. Transformers franchise is no different and New Era 59FIFTY caps were produced to coincide with the launch of Transformers: Dark of the Moon. Fans will no doubt appreciate the headwear and acquire them to add to their collection. Rather than opting for a photo realistic print or embroideries, these caps feature illustrative style caricature of the two main characters, Optimus Prime and Soundwave. Under visor is printed with the famous Autobots and Decepticons logos in red. There is also the basic TF3 cap with 3D embroidery on the front over jet black back drop. All of the caps are currently available at New Era Flagship stores and online store.