Nike Hyperfuse - "Tales From The Kitchen" | Animated Video


Homage to "Tales from the Crypt" with a good dose of reverences to the musical "Joseph and The Amazing Technicolor Dreamcoat", Nike finally reveals the going-on of its secretive Innovation Kitchen division, sort of. In this humorous take, complete with animated doppelgangers of designer Shane Kohatsu and Ben Shaffer (and yes, they are always "unshaven"), Nike explored the creation of Nike Hyperfuse technology, from its infancy as an element within Nike Basketball to now as a cornerstone in its lifestyle brand, Nike Sportswear. Enjoy!