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Kenny Powers: K-SWISS CEO | Behind the Scenes Video

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Kenny Powers, one-time major league flamethrower and resident all-time badass, has been installed as the new CEO -- make that MFCEO -- of K-Swiss, and to show you that this isn't your daddy's athletic footwear and apparel company, he's commissioned a video that gives you a behind-the-scenes look into his first marketing campaign. Kenny has appointed a first-rate executive team full of faces that you just might recognize, among them NFL stars Matt Cassel and Patrick Willis, MMA champions Jon "Bones" Jones and Urijah Faber, and super-trainer Jillian Michaels. They're all eager to assert the company's new mission statement: Kenny is the CEO, and you shut up. Hit the jump and check out the full hilarious video.