New Era x Vintage By Hemingway


In honor of its storied past as a preeminent manufacturer of quality headwear, New Era partnered with throwback festival specialists Vintage by Hemingway to set up a special retail space at their three-day event in July. Located on a man-made street in London's famous Southbank Centre, the shop included a heritage photo booth in which customers could snap photos of their period-correct attire. Store goods included a limited edition run of EK by New Era hats, the vintage-inspired line named after New Era founder Ehrhardt Koch. A video capturing the 1920s flavor of the festivities, as well as images of some the special EK by New Era hats, can be viewed after the jump.