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Surface to Air New York - Coming Soon To SoHo

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Gone with the abrupt closure of BBlessing a few years back was the opportunity to pick through the newest collection from a little known Parisian label known simply as Surface to Air. Certainly the items from the label were still available at department stores such as Bloomingdale's and Barney's New York, though the intimacy between the shopper and the items in question largely dissipated into, well, thin air. Relief for that sense of fret might be in sight as Surface to Air founder Jeremie Rozan announced the opening of a New York City flagship next month. Ideally located along Mercer Street, which is quickly becoming the new Mecca of shopping in SoHo with its assortment of retailers - Nike Sportswear, Alexander Wang, Agnes B., and most recently 3x1, the new Surface to Air New York will fashion itself like its Parisian counterpart with design plans by architect Federico Masotto. The timing is ideal as well with the store opening coincide a collaboration with hip-hop star Kid CuDi and of course, Fashion's Night Out. Attention fashionistas, its time to mark your calendars and day planners. via: NYTimes

Surface to Air New York
27 Mercer Street | Map
New York, NY 10013

Opening Date: September 8th, 2011 (Thursday)


Surface to Air Paris


Surface to Air Paris


Surface to Air Paris