Nike Festival of Sport – Kicks Lounge Session - Freshness Mag

Nike Festival of Sport – Kicks Lounge Session

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Produced by: Dan Hwang

Written by: Poe

In a market where demands often outpaced supplies, opportunities to see an actual products are rare and few. In order to facilitate a better understanding of every shoe and the design stories behind them, Nike as well as Jordan Brand organized Kicks Lounge Session on the grounds of Nike Festival of Sports in Shanghai. Along with accesses to designers and product specialists like, Cheresse Thornhill of Jordan Brand, Jason Petrie from Nike Basketball,   Nike China‘s Vincent Du, Shen Hao, Rocky Xu, and regional VP Craig Cheek (sporting a fresh pairs of Nike Free Shanghai) swung by for a visit.

The mean, green Kobe Bryant x Nike Zoom Kobe VI Christmas Edition situated nicely next to its Bruce Lee inspired counterpart. The hard-to-find Transformers Pack along with another highly sought after HASBRO collaboration, the G.I. Joe Pack, were on display as well. On the other end, an impromptu exhibition devoted to all of the Jordan White Collection, the exclusive line in celebration of Jordan Brand’s 25th anniversary. Between the presentations, New York KnicksAmare Stoudemire stopped by to chat about his admiration of sneakers. Hong Kong celebrity Edison Chen also made an appearance to talk about CLOT past collaboration with Nike, the CLOT x Nike Air Force 1. The multifaceted entertainer briefly mentioned about his obsession with Air Jordan 12 and Air Jordan 13 while growing up. Perhaps a hint to what is to come in the near future?

Photography: Dan for Freshness

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