There is nothing more convincing and engaging than hearing it straight from a label's creator. In this video, Errolson Hugh, the designer behind the Stone Island Shadow Project, explains in detail the concepts which underlined this fantastic brand. As expected, Hugh brings his expertise of high tech materials and further his vision in the new Fall/Winter 2011-12 collection. Find out what PASEQ system means and how it fuses pieces in the collection together. Even a seasoned designer would be able to learn a thing or two about apparel design from this video. See the full video after the jump.