On a scale that rivals Cirque du Soleil, Reebok officially launched its Reethym Of Lite campaign for the all-important Asia Pacific last evening in Tokyo. With well over 1000 people packed into Ebisu Garden Hall, guests in attendance was a wide swath of VIPs like supermodel Ai Tominaga, DJ Sam Lee of Hong Kong, Japanese star Beni, Malaysian DJ Xu from LAPSAP, models Elli Rose and Melody Yoko, A Bathing Ape's NIGO, and retailer BEAMS CEO Yo Shitara. A performance line-up equals to that of a music festival, the evening long festivities saw Trippple Nippples, Mademoiselle Yulia, DJ Lucas Valentine, and Taku. It was also the point of debut for The Run, a new song tuned by Verbal and Taku, as the duo m-flo, specifically for Reebok. The evening hit new high again however when Swizz Beatz took the stage. It was an evening true to Beatz' Reebok theme song, International Party.
