Electronic Arts and adidas are teaming up for a special collaboration in conjunction with Need for Speed: The Run, the latest installment in EA’s Need for Speed gaming series. Players will not only be able to wear special Need for Speed-themed adidas apparel in the game, they’ll have the opportunity to purchase the limited edition gear for themselves at all adidas Originals stores. Additionally, promotional events celebrating the partnership will be held in Chicago, San Francisco and New York.
First up is Chicago. Starting October 10th, fans can pick up a pair of the adidas Need for Speed The Run Top X shoe at the adidas Originals Chicago store, but they’ll want to get there early as just 50 pairs will be available. The first 10 customers will receive a ticket for an exclusive kick-off event at the store on October 12th, headlined by DJ Neil Armstrong and Kids These Days. The limited edition shoe goes on sale next at the San Francisco adidas store on October 22nd. The first 20 to buy the kicks will get a ticket for an October 27th event at the store, headlined by Mick Boogie. It all wraps up in New York on November 15th, the official launch date of the game. Click through to view images of the limited edition adidas sneakers and apparel for Need for Speed The Run.
October 12th, 2011 (Wednesday) – Chicago
October 22nd, 2011 (Saturday) – San Francisco
November 15th, 2011 (Tuesday) – New York