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Jordan Brand - Melo M8 NYC Flight Event | Behind The Scenes Video

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Aforementioned by Freshness as "a Cloverfield creature arises from Hudson River", Carmelo Anthony played exactly to the script during Thursday night's Melo M8 NYC Flight Event on Pier 54 of New York City. Hosted by radio personality Angie Martinez and DJ Enuff, the Jordan Brand sponsored event had scores of festivities for guests to participate in, not to mention plenty of beverage and food to go around. All of the sudden, event goers' attentions turned to the river's edge when a low hovering helicopter dropped a lone diver into murky water below. Arose from the splash was not the diver but a larger-than-life Carmelo Anthony instead. In a daft work of 3D visual effects and projection technology, Jordan Brand created a holographic facsimile of Melo playing on the Hudson River, literally. With smart application of water mist, along with several well placed projectors, a virtual battle played out in front of the hundreds in attendance as Melo powered through unseen opponents before a complete obliteration. See the amazing face-off in the video after the click...