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APPLEBUM - Autumn/Winter 2011 Lookbook Behind the Scenes | Video

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It is no secret that Tokyo-based APPLEBUM take their inspiration from hip hop culture. For their Autumn/Winter 2011 lookbook they invited three influential Japanese rappers to model their latest products, resulting in a distinct collection. TwiGy al Salaam, Dabo and Chinza Dopeness represent the three generations of Japanese rappers, as each artist influenced and shaped the culture from the late 80's, 90's and 2000's, respectively. APPLEBUM not only captured the photoshoot using still cameras, but they managed to document the whole session in video format as well. Check after the jump for the full video of the photo shoot.