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BOYLSTON TRADING COMPANY - New Joint By Frank "The Butcher" Rivera

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A partnership between the influential retail maverick Frank "The Butcher" Rivera, formerly of Boston's CONCEPTS boutique, and entrepreneur Greg Selkoe of Karmaloop, creates the new online retail experience simply known as BOYLSTON TRADING COMPANY. A concept that revolves more than just the selling of goods, BTC, as it is known in some circle, is a comprehensive virtual environment, where visitors to the site will see the nuances that went into the making of the most talked about menswear labels today, In addition, its editorial feature will highlight upcoming collections, photo lookbooks, and in-depth conversations with creative types behind-the-scenes. The online store is now open for business while plans are underway for a physical location in downtown Boston sometime next year.