The premise for Need For Speed: The Run, the newest addition to Electronic Arts' expansive Need For Speed franchise, is quite simple. Race across the U.S. and win the cross country race with a prize of $25 million dollar. Otherwise, you will be swimming with the fishes on the bottom of Hudson River. Yet, there is nothing simple about this title, to be available at gaming stores on November 15th. To rev-up interests and the hormone of its predominately male demographic, EA hired Sport Illustrated model Chrissy Teigenare and Irina Shayk to be in the game, literally. To really drive its point, EA asked director Michael Bay, famous for his Transformers movie series, to direct the game's commercial spot - official trailer. See the full version of short film, in all of its glory, after the click.