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Naked & Famous Denim - "The Craziest Jeans in the World" Video | Featuring Brandon Svarc

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Brandon Svarc, owner and designer of premium denim brand Naked & Famous Denim, took some time out of his busy schedule to visit GQ and show off "The Craziest Jeans in the World." First up is the heaviest pair of jeans ever created, made from Japanese selvedge denim and weighing in at a hefty 32oz. Even the leather patch is heavyweight at 15oz. There's raspberry scented scratch-n-sniff denim, blanket-lined jeans, a collaboration with Japanese brand Oni featuring its signature super-slubby denim, and finally, a glow-in-the-dark pair of 15oz selvedge denim jeans. For the denim connoisseur who thinks he's seen it all, this is a video well worth a look. Check it out after the click.