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Nike SB - Paul Rodriguez Flip Book | Video

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In itself, designing sneakers is a difficult task where all factors, from its looks, the athlete's demands, to how it will maximize the wearer's performance potential, have to be taken into consideration. Even after countless signature editions and years of tested innovation, its still isn't an easy job. In its latest in-depth look at the heritage of Nike Skateboarding, Nike presented a curious format by condensing the work gone to the development of Paul Rodriguez's P-Rod pro model into an interesting flip book animation.