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The Media Merchants - The Lamborghini Project | Video

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The Canadian-based Media Merchants production agency specializes in projection based technologies, which probably sounds both underwhelming and vague. To display what exactly they're capable of, creative technical director Anthony Diehl and animation director Stuart Langfield recently undertook a projection mapping project that had them taking a Lamborghini Reventon (at one million euros, the most expensive Lamborghini road car manufactured to date) to use essentially as a canvas for an animated art installation with sound. The Reventon is capable of speeds up to 220 miles per hour, and even though the car stood still during the entirety of the audio-visual projection mapping event, there were times where it appeared to approach that top speed. Check out the eye-opening video after the click. via: Autoblog