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UNKNWN - Interview with Chris Julian | Video

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"...more than anything, UNKNWN is a modern educational platform..."

Just ahead of its highly anticipated opening, netizens get the opportunity to see (and hear) the story behind UNKNWN courtesy of Creative Control. A retail effort by Samantha Jo Alonso, Chris Julian, both of FRUITION Las Vegas fame, and last and least the man himself, LeBron James, UNKNWN is more than just a retail destination. As told by Julian, the new storefront is essentially a catalyst of "edgy positivity", an interpretation on fashion, art, design, trends, and more... A way to return to the original intent of consumerism, to own and appreciate something of value. In the meantime, you can visit the new store in person this weekend at Aventura Mall just outside of Miami, Florida.

Aventura Mall
19501 Biscayne Boulevard | Map
Aventura, FL 33180