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AFENDS - Summer 2012 - Men's Collection Lookbook | Video

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Founded in 2006 in the Australian seaside town of Byron Bay, AFENDS is a nascent fashion label that draws inspiration from the crew's personal interests. As marketing manager Kent Wright explains, "We are young, creative, artistic surfers, skateboarders and music lovers so that has become the meaning behind the label." The brand has opened up four concept stores in Byron Bay, Sydney and Melbourne, as well as Kuta, Bali, in Indonesia. In the next few months AFEND is planning to stage invasions into the U.S. and European markets. Notwithstanding the impending global assault, Wright remains admirably grounded: "We just want to keep living in Byron and making clothing that we dig." Check out the 2012 video lookbook for the men's collection following the jump.