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Nike Zoom Kobe VII System - Shoe Science

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A new video from Nike Basketball breaks down the "Attack Fast" insert of the Kobe VII System. As Nike Creative Director Eric Avar explains, the Attack Fast midsole incorporates two Zoom heel bags: a large volume heel Zoom bag and a lower profile forefoot Zoom bag that enables Kobe to be responsive and quick. Because of his speed and that explosive first step, Nike built a shoe that delivers responsiveness and plenty of lateral support through fractal design at the heel. For Kobe, the shoe is all about "cutting seconds," helping him to get position and establish a threat to the defender by keeping him off balance. Click through to see the Kobe VII System in action.