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Nike+ FuelBand Launch | Video by Casey Neistat

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New York based filmmaker Casey Neistat was one of the few lucky who received an invite for last week's Nike+ FuelBand launch event in New York City. Casey shot video throughout the six-hour event and condensed the footage into three short minutes, starting with a brief look at Jimmy Fallon's introductory monologue and even briefer appearances by Nike CEO Mark Parker, as well as superstar athletes Lance Armstrong, Kevin Durant and Carmelita Jeter. Casey is outfitted with his own FuelBand with assistance from a Nike+ tech, then it's off to the Brooklyn Barbell Club to put the device through its paces, followed by a rigorous regimen of pizza making. (Sure, it counts.) Check out the video following the click.