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Carhartt WIP - Making of Spring/Summer 2012 Constructed Reality Campaign | Video

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Cologne-based photographer Alexander Basile has gone behind the lens one again to work with Carhartt WIP on the brand's Spring/Summer 2012 image campaign. A new behind the scenes video sheds light on the collection's theme, entitled "Constructed Reality," in which everyday settings are designed and manufactured to look intentionally inauthentic. The concept makes sense -- when even the quotidian elements in an image are artificially preassembled, the only things that seem real are the clothes. Check out the video from Carhartt Work in Progress following the click.