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Filson Appoints Richard Chai As Creative Director

American heritage brand Filson is apparently looking to up their pedigree with the younger crowd, recruiting Richard Chai as a creative designer for a partnership that will span several seasons. Their gear has been exemplary of quality outerwear made here in America since their inception over a century ago, but recent moves like this and their increased involvement on collaborative projects suggests that they have their eyes on the streetwear set. Chai's first influences on the label will manifest next week at his runway show on February 9th at 11:00am at Lincoln Center here in NYC. Beyond that, stick with Freshness as the year unfolds to get looks at the latest Filson gear produced under the reign of Richard Chai.