More than just a partnership, the Brazilian National Football Team and Nike share a common ethos of tenacity on or off the pitch. That bond is also evident in the latest Brasilian National Football Team kits for the 2012-2013 season. In reference to Jeitinho Brasileiro, or The Brasilian Way, a spirited motto which has made the Brazilian National Team the most successful in modern history of soccer, the new kits encompassed the Brazilian national colors of bright yellow, royal blue, hints of white and green.
For the home kit, its the Amarelinha, or Little Yellow One, a signature beloved by the team's fans. Similar to the previous kits by Nike, plenty of hidden accents meant to be inspirational statements for the players. Along on the inside of its green cuff, the jersey pronounced Nascido Para Jogar Futebol, or Born To Play Football, in the form of Pichacao, a graffiti born out Brazil's inner cities. Another hidden addition is the Brazilian football federation crest designed by artist Don Torelly. Strategically printed on the inside back of each shirt as a show of support from the federation to its players.
Not limited to the graphic aspects, designers at Nike took the liberty to apply innovative construction on the kits as well. Lessen the company's environmental footprint, each jersey is made from at least 96% recycled polyester while the shorts is 100%, a total equivalent to 13 recycled plastic bottles. A new double-knit construct means the new kits are 20% stronger than the previous editions. Yet, its still 23% lighter.
In addition to the new National Team Kits, there will be a complement of accessories, training gears, and products for fans available too. Look for the new Brasilian National Team kits at soccer specialty retailers near you in the coming weeks.
Nike Football unveils Brasil National Team Kits
Home and away kits celebrate unique spirit and heritage in most environmentally friendly kits ever.
Nike Football's new Brasil uniform for 2012-2013 celebrates Jeitinho Brasileiro ("The Brasilian Way") -- the spirit that encompasses the resilience, creativity and relentlessly positive and innovative approach that has helped make the Brasil National Team the most successful in the history of football.
The Brasilian home jersey, affectionately known as Amarelinha ("Little Yellow One"), has become a revered national symbol that represents both the hopes of the Brasilian people and their vibrant and diverse culture.
In line with Nike's commitment to superior athletic performance and lower environmental impact, the fabric of the new shorts is made with 100% recycled polyester, while the fabric of the jerseys is made with at least 96% recycled polyester. Kits are made using an average of 13 recycled plastic bottles.
The new kit marks a return to tradition with a classic, authentic design that recognizes the country's glorious football history. The shirt boasts a clean yellow body and a classic V-neck collar with a thin green trim. The shirt also features deep green cuffs, which can be turned over to reveal the rallying cry of Nascido Para Jogar Futebol ("Born to Play Football") written in the style of Pichacao, a distinctive form of urban graffiti.
Printed on the inside of the back of the neck is a graphic by Brasilian artist Don Torelly. The graphic depicts an outline of the Brasilian federation's crest containing the Southern Cross, a constellation of stars that was seen over Rio de Janeiro when the Brasilian republic was founded in 1889.
The design of the bold green numbers on the shirts is inspired by the numbers on Brasil's national bank notes.
The new home shorts are a traditional blue color with a thick white stripe along the side.The new home socks, now with improved cushioning for greater comfort, movement and protection, are white with a green band at the top. A band of diamonds wraps around the center, echoing the tattoos of indigenous warriors.
The new kits are Nike Football's lightest ever -- up to 23 percent lighter than the previous versions. Nike Dri-FIT technology is incorporated throughout the kits, which helps regulate players' temperatures on pitch by removing sweat from the body to keep them dry and cool. Laser-cut ventilation on the shirts delivers localized cooling where athletes need it most.
Thanks to a new double-knit structure and yarns, the kits are 20 percent stronger than previous versions, without compromising on fit and feel. A small amount of natural cotton has been added for comfort.
Brasil 2012 Away Kit
The new away kit contains the same distinctive features as the home kit, but is entirely in varsity royal blue with yellow trim. The shorts are blue, and for the first time feature a thick yellow stripe along each side. The socks are blue with a tonal band of diamonds around the center.
Brasil Training and Lifestyle Collection
Nike has also launched an integrated training and lifestyle collection to complement the new uniform and enable players and fans to show their pride on and off the pitch.
For training, players will benefit from an innovative range of apparel designed to keep them comfortable in a variety of conditions. In hot weather they'll keep cool in a short-sleeve training top with ventilation panels. When the temperature drops they'll warm up in a mid-layer training top that protects against wind chill. In rainy conditions, players can add a windproof and waterproof long-sleeve performance shell top.
Brasilian fans will also be able to express their pride and honor their team's culture with the launch of a new range of hoodies, tracksuit tops, T-shirts, sweatshirts, caps, jackets and rugby tops. The range comes in Brasil's iconic colors, features the Brasilian crest and other symbols, and boasts premium fabrics and elevated design.