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PROJECT Show Las Vegas - SOL Republic - "Not Your Father's Headphones"

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Its never an easy feat for a scion to step out of his father's shadow, especially when he created an industry powerhouse solely accessories and peripherals. Challenges known all too well to Kevin Lee, son of Noel Lee, the founder of Monster Cable. After an extensive managerial stint at Beats by Dr. Dre , the then partnership between Dr. Dre, Jimmy Iovine, and MONSTER, the younger Lee decided to exit the company and fulfill his entrepreneurship ambition with SOL Republic. By addressing everything great and some of faults on Beats by Dr. Dre headphones, SOL Republic pushes the design of audio accessories closer to a new standard. Rather than a traditional headband, SOL Republic headphones comes in an one-piece form. Constructed out of a special polymer, its virtually indestructible yet with enough "give" to retain memory of a certain fit. Its also modular, meaning all of the pieces are interchangeable. Now you can truly accessorize your outfits with a customizable headphones. Finally the cost. At only a third of the price of Beats by Dr. Dre, SOL Republic is accessible to audiophiles of all demographics.