Like a lot of us, AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project as a simple exercise to hone his skills, but the results are just as impressive as the mural of Manny Pacquiao he did back in 2009. He used Jeremy’s initials as a starting off point, as well as the number 17, the player’s uniform number. After a bit of experimentation, he ultimately settled on a logo that incorporated both the letters and numbers, then applied the trademark on shoes, apparel, posters and even the Nike webstore. Check out more looks following the click.