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Canon EOS 5D Mark III - Officially Unveiled

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With so much information and images of the Canon EOS 5D Mark III already made public, we started to wonder if Canon would ever make an official unveiling. Then, as midnight came around last evening, a tsunami of press releases, announcements, and fact sheets pouted out of every imaginable media outlets like a well synchronized military maneuver. Without further ado, the Canon EOS 5D Mark III is finally here.

  • 22.3 Megapixel CMOS Full-Frame Sensor

  • 14-bit DIGIC 5+ processor

  • 61-Point AF System

  • ISO 100 - 25,600 Expandable To ISO 51200 - 102400

  • Fast 6fps Continuous Shooting

  • 3.2-Inch LCD Display With 1,040,000-Dot Resolution

  • Full HD Video With Manual Control

  • Enhanced Weather Sealing Body

Release Date: Late March 2012

"Creativity, redefined..." as Canon stated, the Canon EOS 5D Mark III furthers the digital imaging revolution started by its predecessor, the Canon EOS 5D Mark II, back in 2008 when it was first digital SLR camera system to have both full-frame image sensor and HD capability. Its introduction literally ushered a form of democratization in the field of HD videography, instilling any layperson the ability to create cinematic-like videos. With 5D Mark III's introduction, Canon hopes to reaffirm its dominance in the marketplace.

Faster and sharper than the 5D Mark II in every way, the Canon EOS 5D Mark III is almost like a "mashup" between the popular Canon EOS 7D and the top of the line EOS-1D X. Its form factor is much like the 7D, with minor adjustments. The biggest addition, however, is the Video Function/Live View button, something the 5D Mark II lacked and videographers requested for a number of years. Another welcome addition is the headphone jack, also heavily requested by 5D Mark II users. A new 3.2-inch, 1,040,000 dots LCD display takes its place at the camera's back, a feature taken from the EOS-1D X. One improvement easily miss is the 100% coverage viewfinder, thus gives the photographer a truer perceptive on his/her shots.

Housed inside is a new 22.3 megapixel full-frame CMOS sensor. Working in conjunction with the new DIGIC 5+ image processor and 61-point AF system, both also found on the EOS-1D X, the EOS 5D Mark III is about 17 times faster than the 5D Mark II. This allows it to achieve a 6 fps rate, comparing to 5D Mark II's 3.9 fps. The ISO range is more expansive as well, now from 50 to 25600. There is option for ISO 51200 and even 102400.

Finally, the magic ingredient that pushed Canon ahead of its rivals - HD video capture. Engineers at Canon finally listened to the chorus of videographers by adding a single button to turn on the Live View-Video function, instead the myriad of knobs and switches on the old 5D Mark II. With a combo of SD and Compact Flash, videographers can now go beyond the 4GB video file size limit. No more "clicks" and "beeps" either. When the video function is on, the camera intuitively "silence" the command dial so not to corrupt the recording. With lessons learned and feedbacks from users, Canon added several video recording modes. Now you can select 24, 25, or 30 FPS in 1080p HD format or 50 and 60 FPS in 720p. Oh, there is now an onboard headphone jack, another much needed component, or we mentioned it already...

To highlight the importance of this launch, Canon also introduced a series of professional accessories. This includes a brand new flash system, the Canon Speedlite 600EX-RT, the first to have built-in radio triggering. In place of an infrared-base flash trigger, which needs a line-of-sight to work, Canon Speedlite Transmitter ST-E3-RT gets the job done wirelessly. With more wireless connectivity in a modern day workflow, the WFT-E7 Wireless File Transmitter and the GP-E2 GPS Receiver fill the needs of professional photographer today.

The Canon EOS 5D Mark III Digital SLR System will be available at the end of March 2012. Priced around US$ 3,499 for the body only and a kit with Canon E$ 24-105mm F/4 L lens at US$ 4,299