Skip to main content

Jean Paul Gaultier for Diet Coke

  • Author:
  • Updated:

Jean Paul Gaultier, the erstwhile enfant terrible of haute couture fashion, has been named the new creative director for Diet Coke. The French designer will introduce a limited edition collection of stylish Diet Coke bottles and cans, as well as special retail concepts and ad campaigns across Europe. To celebrate the partnership, Jean Paul has developed a short film trilogy entitled "The Night & Day Serial Designer," in which he performs makeovers for three separate puppet characters. The first installment was released today, while episodes two and three will debut tomorrow and the day after on Diet Coke's YouTube channel. Check out video no. 1 following the click.