Denim lovers flocked to East London’s Shoreditch neighborhood last week for the exclusive grand opening party of Edwin‘s new London store. The Japanese denim brand joined retail compatriots Carhartt, APC, MHL and Anthem in opening a storefront in the city’s burgeoning shopping district in the last 18 months. The store itself featured a minimalist interior, designed with help by friend of the brand Mark Amos, with vintage Japanese accessories and reclaimed wood used on the flooring and walls to capture a warm, rustic aesthetic. Click through for multiple images from the event, as well as a short video recap by BNTL.
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