Not long after the release of Link, TAG Heuer's first foray into the competitive cellphone market, designers went to work on its follow-up, the TAG Heuer Racer. Similar to some of its timepiece and eyewear, the TAG Heuer Racer is clad in shock absorbing rubberized encasement, reinforced by a sturdy exoskeleton made from titanium and carbon fiber. But unlike its Link predecessor and TAG Heuer's main competitor, the VERTU line from Nokia, the TAG Heuer Racer will operate on the latest version of Android OS. Scheduled for launch in July at TAG Heuer's flagship stores and select specialty retailers with a retail price of EUâ‚¬ 2800, or around US$ 3700.
Release Date: July 2012