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Vault of the Secret Formula by Second Story

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Coke's secret formula has been so closely guarded over the last 125 years that it's become the stuff of legend. That's the premise behind the "Vault of the Secret Formula" exhibit at the World of Coca Cola in Atlanta, GA. Developed by creative agency Second Story Interactive Studios, the exhibit features twelve interactive installations and games, incorporating an engaging narrative to tell the story of the secret formula, including the myths and fictions that surround it. It begins with a bank of security camera monitors showing live camera feeds throughout the exhibit, leading guests through an immersive, fully interactive experience that ends with the chamber of the secret formula. Click through for more looks, as well as a video overview of the Vault of the Secret Formula. via: Designboom