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HASSELBLAD To Introduce DSLR Camera Line | Rumor

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Long been the staple of professional photographers, HASSELBLAD, renowned for its medium format cameras, might be in the works for a digital SLR alternative. Speculation of an unveiling at this year's Photokina trade show in Cologne, with one possible configuration as a digital version of its X-Pan camera. Another would be a more familiar DSLR design. No words on sensor size or format but it might likely be smaller than 35mm. As for price, HASSELBLAD might set it around $6000 to $7000, the same price range as the Leica M9. via: Photo Rumors