Conventional wisdom states that heirloom of great value so be store away for future prosperity. However, that philosophy does not apply to Nike and its most iconic design, the Nike Cortez. Before the Air Maxs and Air Force 1s, the Jordans and the Foamposites, there was the Cortez, Nike's first ever shoe. While Nike Air wasn't feasible at the time and Bill Bowerman has yet to "invent" the waffle sole, the Cortez already pushed the innovation envelope a bit with its nylon upper. In a bold move of posturing, the then startup promised the Cortez will last up to 3000 miles, a claim unheard of at time, and a legend came to be. 40 years later, Nike's original trainer still making strides, but now in China, the land of the dragon.
To mark this milestone, Nike asked Liu Xiao of Shanghai to participate in a celebratory project, where images of her daily lives are compiled by photographer But Sou Lai and re-imagined into an intimate mini-documentary with Slime's musical compilation.
A make-up artist who usually doesn't wear any make-up herself, Liu Xiao's strong, and colourful personal style always shines through. Always looking for new outlets for her creativity, her personal photography work shows how naturally she can apply her aesthetic vision to different crafts.
But Sou Lai
After years spent studying architecture, But Sou changed direction to become a fantastic fashion photographer with a great eye for the contrast of light and shadow. He captures the glamour and buzz backstage at New York, London and Paris fashion week in highly refined photographs. This is a touch he brings to the editorial work he has also produced for the likes of Vogue and Numero.
Slime is 21 year old producer Will Archer. Originally from Newcastle, he now resides in Brixton, where he makes all of his music in his home studio. Playing all the instruments himself, Archer's music is elegant and slow-moving, suffused with the orange glow of early mornings after the night before. English pastoral music for soundtracking 4AM heartbreak. Both tracks used in the video are taken from the EP 'Increases', released on Tough Love.