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McDonald's - Secret Highway Billboard For Late Night Snacking | Video

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We've all had the feeling of overriding hunger pangs during a late night out. For Vancouverites driving in the dark, their headlights will guide them to sustenance, thanks to a billboard for McDonald's that's visible only when illuminated by headlights in the darkness. The phrase "Open all night," along with those iconic golden arches, are formed with reflective tape and light up like a beacon in the night. Created by Vancouver-based ad agency Cossette, the billboard appears blank in daylight, but after dark it's a reminder that Mickey D's is ready to feed the masses no matter the time. Check out video of the nocturnal ad following the click. via: PSFK