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Nike Implements Twitter RSVP System For Sneaker Releases - To Start With Air Jordan XII "Playoffs"

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The line-up, camp-out, carnival-like atmosphere as well as the occasional riot and stampede will all be a thing of the past very soon. Perhaps to stemmed the ongoing negative press over its practices for exclusive edition launches, Nike is setting the stage for a new Twitter RSVP system for sneaker releases. A high tech solution to eliminate all the unfavorable experiences relating to the line-up, the new process also ensures an amount of fairness among all sneakerheads. To start, simply follow the Twitter feed of your nearest Nike Store or NikeTown retail point. Prior to a major release, Nike will inform potential buyer of a designated date for RSVP. On the said date, stores will begin tweeting time for the RSVP process to begin. Once the RSVP starts, potential buyers much Direct Message the store within 60 minutes and include:

1> Product Specific #Tag Sent Out By The Store
2> Last 4 Digits Of Your ID - State, Passport, Military, or School
3> Your Shoe Size

RSVP confirmation will be in the form of Direct Message from the store to you. Similar to an actual line-up, all sizes will be available via a "first respond, first serve" basis. Customers with confirmed RSVP must present identification and pick up their product in person on the day of the launch.

With the introduction of the Twitter RSVP system, Nike will also ban all midnight in-store releases, in turn, eliminating all line-up and camp-out. While the new procedure only accounts for Nike retail locations and not third-party outfit such as Foot Locker, it is the label's way to ensure fairness and the safety of its consumers.

The new Twitter RSVP system will start tomorrow, April 19th, as Nike gets ready to launch the Air Jordan XII Retro "Playoffs" on April 21st. For detailed instruction and a list of Nike Store/NikeTown Twitter Accounts, simply see the full disclosure below.

Nike Store Launches - Twitter RSVP

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).

  • Once registration is open, you must Direct Message("DM") the store within 60 minutes. The DM must include:

    1. The product-specific #tag tweeted by the store

    2. The last 4 digits of your State/Passport/Military/School ID number

    3. Your shoe size (limit one).

  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a "first respond, first serve" basis.

  • Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store's discretion.

How do you properly RSVP through DM?

  • Step 1: Make sure you are following the stoe Twitter account in order to send a DM.
    Note: Nike does not need to follow you because its Twitter accounts are verified

  • Step 2: Watch for the store to send a RSVP tweet at a random time on the designated RSVP day.
    Example Tweet: Twitter #RSVP is now open for the Air Foamposite One.#Electrolime

  • Step 3: you respond with a DM to the Nike store Twitter account.
    Example DM: #Electrolime, 4253, 10.5 = [unique #tag], [last 4 digits of ID], [shoe size]

  • (For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

  • One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.

  • Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.

  • Size cannot be changed once it has been confirmed to a person through Twitter RSVP.

  • Resell or trade of Twitter RSVP confirmation is prohibited.

  • Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.

  • Lines will not be allowed to form outside the store for this release.

  • Launch process is always subject to change at any time at the discretion of Nike, Inc.