The Impossible Project have been busy in their labs, developing several new films for your Polaroid cameras. First up for the Spring 2012 season are these new Cool Films which gives more flexibility when shooting. Aside from the fun you can have with these films, these are designed to develop faster, deliver consistent image results, offer in-depth sharpness, and greatly reduce artifacts. The specially designed packaging has a temperature sensitive Keep Me Cool print that disappears when the film is stored in a fridge, which is around 41-50°F temperature. These films come in Silver Shade Cool and Color Shade Cool for both PX100 and PX70 instant cameras. Head over to The Impossible Projectonline store to pick these up.