As if the name "Ghost" did not garner enough attention already, luxury car maker Rolls-Royce Motor Cars is pushing the definition of what an experience should be with its Rolls-Royce Ghost Six Senses Concept. Unveiled on the exhibition floor of 2012 Beijing Motor Show (aka 2012 Auto China), the concept helps to romanticize the experience of riding in a Rolls-Royce and classify them into Sight, Sound, Aroma, Taste, Touch, with the final "sense" being that of Emotion. Sounds like a brilliant marketing ploy at first, that is till you delve into the description of each sense by Rolls-Royce artisans after the jump...
Beautiful and elegant, a Rolls-Royce Ghost is a sign of impeccable taste, a luxury car that is instantly pleasing to the eye. Ghost Six Senses' pearlescent Carrara White finish complements new forged alloy wheels while eyes are immediately drawn to rich interior detailing upon entry through its coach doors. The deep lustre of the Walnut Burr veneer complete with diagonally-oriented, brown oak cross-banding, are designed to hint at the extraordinary power at the driver's disposal.
For more than 100 years the sound of silence has driven the Rolls-Royce brand. But 21st century Ghost and Phantom models also present an auditorium in which the most advanced systems can deliver music in the most impressive fashion. The concept audio system in Ghost Six Senses richly fills the spacious rear cabin thanks to its upgraded amplifier and the inclusion of "exciter' speakers housed in the leather headlining that help raise the centre of sound closer to a passenger's ear.
The finest interior materials create scents that are unique to Rolls-Royce. The rich aroma greeting Ghost Six Senses' occupants comes from the most supple natural soft grain leather in enveloping, hand-crafted seats, as well as in the car's leather headlining, with added hints of the woody spice in the walnut veneer.
Bathed in light from a panoramic sunroof, the rear cabin urges occupants to relax in style. For the ultimate taste experience the most refreshing chilled drinks or vintage champagne can be served from Ghost Six Senses' coolbox, in flutes featuring a delightful sound-wave etching.
From cool chrome and sumptuous leather to the finest veneers, a Rolls-Royce is the most tactile way to travel in ultra-luxury. Ghost Six Senses takes this concept further with the inclusion of natural grain leather for the first time. Deep pile lambswool rugs encourage occupants to submerge feet, while opening the boot effortlessly with remote opener, reveals a further lambswool lining to cosset luxury bespoke luggage.