PxPixel
Nike Free Building Twist | By W+K Tokyo - Freshness Mag

Nike Free Building Twist | By W+K Tokyo

Author:
Publish date:
nike-free-building-twist-by-wk-tokyo-sm

This latest project from Wieden + Kennedy Tokyo for Nike will probably raise some eyebrows and drop some jaws, but, unlike, their Free Face project, a building will be doing all the moving and flexing. Taking cues from Nike's ultra-flexible runner, the Nike Free, the W+K Tokyo team let people twist the shoe any way they wanted - much like NIKEiD's online tool - and watched as the Red Brick Warehouse in Yokohama, Japan, mirrored its twists and waves against a dark night backdrop. Its an amazing concept and clearly pushes Nike's marketing and W+K's portfolio to a new level. Check out the video after the jump.