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Land Rover - Edible Survival Guide Book


We knew that Land Rover was committed to offering the best possible vehicle for tackling the harshest landscape the Earth has to offer. However, what we did not know is the extent of their consideration for the well-being of its passengers during their adventure. Y&R Dubai conceptualized an emergency edible survival guide, designed as a promotional campaign for Land Rover, made from potato-based starch paper and printed using glycerin based ink which are perfectly safe to eat. On top of that, this edible guidebook has the same nutritional value as a cheeseburger, but there is an expiry date, so it is advisable to get lost before the book goes off. Keep a look out for these edible guidebooks as 70,000 units are set to be included into an auto magazine as part of their advertising campaign. via: psfk