While BMW's vehicles may be out of reach for most, it latest offering of athletic apparel is much more accessible for the rest of us. Built with the same attention to detail and quality standards as their vehicles, the German automaker is launching a new line of BMW-branding athletic and lifestyle gear aimed at what they're calling the "ambitious amateur athlete." Comprised of running shoes, men's and women's performance clothing, and other accessories like bags, water bottles, wristbands and towels, BMW developed the line with close support from PUMA and OGIO in order to create gear with sporty designs and excellent functionality. Every apparel item features silver reflectors for safety and is designed with performance fabrics and vibrant colors, while the softshell jacket is windproof, breathable and includes clever details like sleeve pockets for MP3 players. The release date for the collection isn't available yet, but BMW will stock the entire line at each of their BMW dealerships as well as their online shop.