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In some ways Swaag is the logical next step in the progression of street style promulgated by blogs from the likes of Tommy Ton and Scott Schuman, opening up the dialogue to a greater and more diverse audience by way of a free iPhone app. Users will be able to share photos of their looks and tag them with the brands they're wearing, and upload them directly to Facebook or Twitter. They can also give and receive feedback, as well as challenge community members with "Swaag Battles." Visit iTunes to download the app for free, and check out a short film below and hear what New Yorkers on the street have to say about fashion, style and self-expression.