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Louis Vuitton x Muhammad Ali - The Greatest Words | Video

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Just as Muhammad Ali's professional boxing career has transcended generations to impact their view of the sport and competition, so has Ali's actions and words as his life has transformed through his social activism. In an effort to both capture his outstanding personality and the ideas Ali works to bestow on the next generation, high-fashion label Louis Vuitton is preparing to release a new brand campaign entitled, "Core Values." In addition to the website launched ahead of its release, Louis Vuitton now presents a trailer previewing more details on what we can expect in July 2012. Featuring famed calligrapher Niels Shoe Meulman, MC Mos Def, and lyricist Yasiin Bey, Ali's words will be transformed into a digital experience celebrating and illustrating the inspiration and power behind them. Check out the trailer for the upcoming project after the jump and make sure to bookmark the project's homepage to stay on top of the latest information.